Buttons
Buttons should only be used within CTA patterns. They should not be placed within content. Links within content should remain regular text links
Lead Generating
Get a Free ConsultationFor use for a cta. To chat, sign-up or complete a form. Anything directly lead generating.
Learning
Learn MoreFor use for an internally redirecting link. Learn More, Read More, Compare Prices ect. Something that doesn’t directly begin conversation or lead generation.
Log in
Log InFor use for any buttons that direct the user to login to their account, or to leave the website.