Zoolander Style Guide

Ecommerce Available

Below is a list of examples to help you get started building your web pages. Please only download the templates, DO NOT edit these.

Introduce your brand identity to build continuity and recognition.
Start building trust right away (logos, quotes, testimonials)
Keep the form short and sweet - companies lose a lot of people with long forms
Keep copy short and purposeful
Have one strong cta, if you feel like you need a second one then you probably need another lp
Try to emphasize benefits of your products not features, most people, aside from technical roles will be looking for how this helps them, not tech specs
Know your audience! Device, region, segment, role, find out where they are coming from and write to them
Avoid distractions - no nav bar, no typical footer, no sliders.
Make absolute sure it matches your ad - and that it will match the page they are redirected to. Continuity is king.
Set up consistent landing pages and test to perfection.
If it's for a different region - instead of translations, utilize a native speaking copy writer, vernacular can differ greatly from region to region and people can tell when an ad wasn’t tailored for their market

Don't be afraid of imagery here - feels personal
Don't use jargon or “did you knows”
Don’t be desperate, avoid leaving pop ups and over advertising to different segments
Don't use multiple CTAs. Your page should have one clear purpose.
Don't introduce too much noise, both on page and across templates. Cleaner is better, we want to focus on that primary cta.