Usage Details

INSERT LOGO

Our logo is made up of two elements displayed in a specific arrangement — the “Fanatiguy icon” and the “Rackspace” word-mark. With few exceptions, this is how it should be displayed regardless of media or application.

EXAMPLE USES:

• Legal documents
• Internal documents
• Company forms
• Internal sites and tools
• Control panels and self-help sites
• Non-marketing programs
• Branded corporate templates
• Marketing programs where “managed cloud” positioning is not applicable
• Designs where the tagline becomes too small to read or needs to be repositioned
• Rackspace Partner, Powered By and other endorsement programs
• Permanent signage or fixtures
• Other uses deemed appropriate by Brand, Creative Services or Legal

INSERT LOGO

This version is intended for use on all sales, marketing and awareness activities. Please use it for websites, advertisements, tradeshows, presentations, social media and other sales enablement materials.

EXAMPLE USES:

• Marketing and sales materials
• Customer-facing materials
• Tradeshow booths, signage and materials
• Campaign materials
• Other uses deemed appropriate by Brand, Creative Services or Legal

Clear Space

Our logos require space between them and other design elements. This padding helps to keep them visible and recognizable. The amount of space can be generous, but can’t be too small. A good way of knowing if you’ve allowed enough space is to measure using the height of the “k”. Apply the same space rule to all variations of the logo.

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At small sizes

We created a version of our logo that is optimized for use at small sizes or on low fidelity applications. This “small use optimized” version has enlarged cutouts in some of the letters to keep them looking sharp — even when small.

As a general rule, this version should not be used at sizes over two inches wide.

INSERT IMAGE

Full Color

Our full-color logo uses our two main brand colors — black and red. The word-mark (including our tagline) and right half of the Fanatiguy icon is black and the left half of the Fanatiguy icon is red. Please do not swap this color arrangement.

Single Color

While we are partial to black and red, it isn’t always possible to reproduce our logo in full color. When those times arise, please use a single color version in red, black or white. The rule for creating a single-color version is easy. Choose a color and use it (at the same opacity/tint/saturation) for every element in the logo.

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Corporate Icon

Fanatiguy

Fanatiguy is our logo mark. That means he’s more than just any old icon. He’s us. The symbol of every Racker and everything we stand for. And if you change him, you don’t just change his meaning — you change ours. So leave him as he is and let him do what he does best.

The corporate logo and corporate icon are both available in a two-color version that is red and black — red is always on the left side and black is always on the right side. It is also acceptable to use in any single solid color.

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What not to do

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Other Logos

We are one company and we have one logo.

We do not develop logos or identities for products, solutions, services, technologies, workloads, marketing verticals or focus areas. We use our corporate logo coupled with the names of our offerings in standard headline and body font, depending on the usage.

INSERT LOGO

Icons and Ideograms

Ideograms are created with elements from our icon library and line art to demonstrate depth of expertise, knowledge sharing and ultimately represent the way we think and arrive at solutions.

Usage:

These illustrations are used in negative space around people, as smaller stand-alone pieces, and paired with icons to add context. When the ideogram is paired with a photo, and has prominence to the communication, a dark gray should be used. Where possible, the line art in the illustration can connect to a text headline or run off a page. This has limited use on the web.

Alternate version:

A light gray version of the ideogram illustration can be used in applications where other elements need hierarchical value.